A present for your presents! Have fun with these free printable tags to use on your gifts now… or anytime! This is my way of thanking you for a great year! And I’m patting myself on the back for making that glittery bow too! Download here.
Category Archives: Design
24 MayThe Picasso Principle
The story goes something like this:
A woman approaches Pablo Picasso and asks him to sketch her. He obliges, and in a matter of minutes, the sketch is presented. The woman is amazed by his talent and ability to capture her essence. When she offered to pay Picasso, he told her the price: $10,000. Shocked, the woman said, “Isn’t that a bit high for something that only took minutes to create? His response, “No, miss. It took a lifetime.”
I should note there are many variations on this story floating around, but you get the point.
I’d like to compare this story to my own experiences designing logos. Everyone can paint and likewise, lots of people can call themselves a logo designer. I suppose my husband could open up Word and whip up a logo. And I bet your high school neighbor who is super interested in design can also design a logo.
I recently created an amazing logo in almost no time. Does it matter that it only took a little while to create? Not to me and not to the client who is over the moon with it. The simplicity, cleverness and perfection of the logo is what she paid for. She could have paid another designer to work on her logo for a month and without the ability to find happy accidents and clever combinations, another designer may never have been able to come close to creating the perfect logo.
So, when you hire a creative professional. Check out their portfolio. Get their history and find someone with a style you admire. Find your Picasso.
11 JanLooking for an awesome intern!
Cormier Creative is seeking our first ever design intern! I know, it’s pretty darn exciting! If you or someone you know is interested in working in my home studio in Cincinnati, please apply! You can find all of the details and application here.
Internship Description
3–6 month part-time internship (non-paid) for those interested in the graphic design, wedding
invitation, and social media industry. School credit is preferred but not required. Please read the
duties below and let me know if you are the perfect fit! If you are, please send your portfolio, resume
and application to sara{at}cormiercreative.com
Duties Include:
• Assisting with design projects
• Prepping blog posts
• Research for upcoming projects (fonts, mood boards, etc.)
• Wedding invitation design and assembly
• File organization
• Designing promotional materials
• Still photography of existing projects
• Quoting and invoicing
• Promoting Cormier Creative via Facebook and Twitter
Requirements:
• Proficiency in InDesign, Photoshop and Illustrator
• Great understanding of typography, balance and color
• Available 20 hours per week
• Understanding of social media
• Ability to write in a fun, upbeat style
• Pleasure to be around
• Great work ethic, proactive
• WordPress knowledge is a big plus
• Laptop with the Adobe suite downloaded on it
• Working with me in my home studio in Cincinnati
Sound like the perfect fit? Let’s get to know each other. I look forward to hearing from you!
Please apply by January 25, 2012. Here are the details and application.
9 NovCormier Creative & Soapbox Cincinnati
How thrilled was I when a writer from Soapbox Cincinnati called to see if I’d be interested in being featured? Uh, so thrilled! I’ve been getting great feedback from the Q&A portion of my interview as well as the featured article.
Thanks again to Soapbox for always believing in great start up businesses!
22 OctSurprise Party Invitation
I will always believe that the party starts when the invitation is sent. It’s the invitation that sets the tone for the entire event. Yeah yeah, you’ve heard that before. But, it’s SO TRUE. In this case, the invitation was the driving force behind all of the party details. I worked with my client, Sue, to come up with a really fun concept—one that was really personal. We played up Joe’s obsession with cannons and his silliness. The result? Right here:
Sue heard nothing but rave reviews about this invitation before the party and it was definitely hard to keep it a secret! The fun buzz that was created was brought to the party. (I know because I got to attend!) Not only did this invite serve the purpose of providing party details, but it’s such a keepsake for Joe! Ka-boom!
10 SepHappy Branding
I don’t have anything super wordy to say about the advice I want to share today. People like happy people. People like happy brands. Whether your job is filing taxes or owning a candy store, at the end of the day your goal is the same: to make your client happy. With a polished, designed look, your clients will assume you’re pretty good at that. Does your logo need a happy make-over? I’ve got just the gal for you! Me!
